Webflow vs Shopify: Which Should Power Your Site and Store?
Quick verdict: Shopify is the stronger choice when the store is the business. It offers unlimited products, deep inventory and point-of-sale features, international selling with Markets, and an app ecosystem Shopify describes as "1000s of apps." Webflow is the stronger choice when the website is the business and the store supports it: a brand, content or marketing site that sells a modest catalog and needs fully custom design and a powerful CMS. Many brands with large catalogs and heavy content needs end up weighing a combination, with content on one platform and commerce on the other.
Prices as of Nov 2026. All figures come from webflow.com/pricing and shopify.com/pricing, checked on November 14, 2026, in USD. Card rates and fees change often, so confirm them on each official page before you decide. We didn't run checkout conversion tests and don't make conversion claims of our own.
See Webflow Ecommerce Opens webflow.com. We may earn a commission.
Webflow vs Shopify at a glance
| Webflow | Shopify | |
|---|---|---|
| Core strength | Custom-designed sites with a flexible CMS | Commerce: catalog, checkout, inventory, POS |
| Store plans (yearly) | Standard $29, Plus $74, Advanced $212 /mo | Basic $29, Grow $79, Advanced $299 /mo; Plus from $2,300 |
| Store plans (monthly) | $42, $84, $235 /mo | $39, $105, $399 /mo |
| Product limits | 500 (Standard), 5,000 (Plus), 15,000 (Advanced) items | "Sell unlimited products" |
| Platform transaction fee | 2% on Standard; 0% on Plus and Advanced | 2% third-party transaction fee on Basic when not using Shopify Payments; card rates from 2.9% + 30¢ (Basic) |
| Point of sale | Not offered on the pages we checked | Yes; POS Pro $89/mo per location |
| Multi-language | Localize add-on (from $9/mo per locale yearly) | Translate storefront, Shopify Markets |
| Design freedom | Pixel-level visual control | Themes and templates, with code customization |
| Content/CMS | Collections with custom fields; 20,000 items on Premium | Blog and pages built into the store |
| Free trial/plan | Free Starter site plan | 3-day free trial, then $1/mo for 3 months (offer shown Nov 2026) |
Pricing and fees compared
Webflow Ecommerce (billed yearly / monthly)
| Plan | Yearly | Monthly | Items | Transaction fee |
|---|---|---|---|---|
| Standard | $29/mo | $42/mo | 500 | 2% |
| Plus | $74/mo | $84/mo | 5,000 | 0% |
| Advanced | $212/mo | $235/mo | 15,000 | 0% |
Payment processing fees from your payment processor apply on top. Webflow's ecommerce page says you can sell "any physical product, digital good or service" and automatically calculate sales tax and VAT for customers in the United States, Canada, the EU and Australia. If several people manage the site, Workspace seats are billed separately. See our Webflow pricing guide.
Shopify (billed yearly / monthly)
| Plan | Yearly | Monthly | Online card rate from | Staff accounts |
|---|---|---|---|---|
| Basic | $29/mo | $39/mo | 2.9% + 30¢ | — |
| Grow | $79/mo | $105/mo | 2.7% + 30¢ | Up to 5 |
| Advanced | $299/mo | $399/mo | 2.5% + 30¢ | Up to 15 |
| Plus | from $2,300/mo | — | 2.25% + 30¢ | Unlimited |
Shopify's comparison table also lists, on Basic, a 2% third-party transaction fee (for payment providers other than Shopify Payments), unlimited web hosting, a free SSL certificate, 10 inventory locations, and POS Pro at $89/mo per location.
Cost takeaway: at entry level the two cost the same ($29/mo yearly). The differences are in the details. Webflow Standard caps you at 500 items and adds a 2% fee, which disappears on Plus at $74. Shopify doesn't cap products, but app subscriptions (common for reviews, subscriptions, SEO and more) can add to your monthly bill. Model your expected revenue: at $10,000/month in sales, a 2% fee is $200/month, more than the price difference between Webflow Standard and Plus.
A worked example: platform fees at three sales levels
To make the fee structures concrete, here is the platform cost only (plan price plus any platform transaction fee) at three monthly sales levels, using yearly-billing prices. We've left out payment processing, which you pay on both platforms but at rates that depend on your processor, card mix and country. We've also left out apps, seats and taxes. This is arithmetic from the official prices, not a quote.
| Monthly online sales | Webflow Standard ($29 + 2%) | Webflow Plus ($74, 0%) | Shopify Basic with Shopify Payments ($29) | Shopify Basic with a third-party provider ($29 + 2%) |
|---|---|---|---|---|
| $1,000 | $49 | $74 | $29 | $49 |
| $2,250 | $74 | $74 | $29 | $74 |
| $10,000 | $229 | $74 | $29 | $229 |
What this shows:
- On Webflow, $2,250 a month in sales is the break-even point between Standard and Plus. Above that, Plus is cheaper even before you count its higher item limit (5,000 vs 500).
- On Shopify Basic, using Shopify Payments avoids the 2% third-party fee. Card processing (from 2.9% + 30¢ online on Basic) still applies, and it's a cost you'd also pay to a processor on Webflow.
- The bigger long-term difference is usually not the plan price but what you add on top: Shopify apps for features you need, or extra Webflow Workspace seats for your team.
Product catalog and commerce features
For a Webflow-only deep dive, see Is Webflow good for ecommerce?.
Shopify is a commerce operating system. Its pricing page lists inventory management across locations, B2B catalogs, marketplace order imports, abandoned checkout recovery, gift cards, discount codes, email campaigns, shipping label purchase and discounts, in-person selling, "Sell in AI chats," and automated sales tax calculations. For a growing store with physical inventory, Shopify has more commerce built in than Webflow.
Webflow Ecommerce covers the core online-store needs: products and variants, discounts and sale prices, customer accounts with order history, tax automation for the regions listed above, and integrations such as Printful for dropshipping, QuickBooks and Mailchimp (plus more through Zapier). What it doesn't try to be is an omnichannel retail platform. We didn't find POS or multi-location inventory features on Webflow's pages.
Winner for commerce depth: Shopify, clearly.
Design and brand control
This is where Webflow wins. Every product page, collection page, cart and checkout element can be designed visually with the same tools you use for the rest of the site. You get custom layouts, interactions and animations, and full control over the design system.
Shopify uses themes and templates. You can customize them, and its pricing page lists checkout customization (limited on lower plans, fully customizable on Plus) and the ability to build headless storefronts. Going beyond what a theme supports usually means Liquid code, apps or a developer.
Winner for design freedom: Webflow.
Content, blogging and SEO
If your growth plan relies on content (guides, comparisons, lookbooks, recipes, case studies), Webflow's CMS is a big advantage. You define Collections with your own fields and design their templates, with up to 20,000 items on Premium and Collection-based product content on Ecommerce plans. Webflow builds in SEO controls such as canonical tags, sitemap controls, robots.txt and LLMs.txt, schema markup support and 301 redirects.
Shopify includes a blog and pages, and its Help Center covers SEO topics such as editing robots.txt.liquid, sitemaps, hiding pages from search engines and "optimizing your store for AI." For many stores that's enough. For a content-heavy brand, Webflow's content modeling is more flexible.
For a broader view, see best website builder for SEO.
Winner for content-led sites: Webflow.
Apps and integrations
Shopify's ecosystem is a major reason people choose it. Its pricing page cites integration with "1000s of apps," plus APIs for custom apps. Webflow has a Marketplace of apps and integrations as well, plus Zapier, and is more often extended with embedded tools than with deep commerce apps.
Winner: Shopify for commerce extensions.
International selling
Shopify's pricing page lists storefront translation, local currencies, local domains, local payment methods and duties and taxes estimation under Shopify Markets (some features require Shopify Payments). Webflow's Localize add-on translates and localizes the site per locale (Essential $9/mo or Advanced $29/mo per locale, billed yearly), with locale subdirectories and hreflang in an auto-generated sitemap. Its ecommerce tax automation covers the regions listed above.
Winner for international commerce: Shopify. Webflow is strong for international content.
When to choose Webflow
- Your brand and content drive sales, and the catalog is small to medium (up to 500, 5,000 or 15,000 items depending on plan).
- You want product pages and checkout that match a fully custom design.
- You sell digital goods or services alongside rich content.
- You already run your marketing site on Webflow and want to add a shop without a second platform.
Explore Webflow Ecommerce Opens webflow.com. We may earn a commission.
When to choose Shopify
- Commerce is the core business, and you expect a large or fast-growing catalog.
- You sell in person and online (POS) or across marketplaces.
- You need advanced shipping, inventory locations, B2B or Markets features.
- You want the biggest commerce app ecosystem.
Can you use both?
Yes. Some brands keep their content and marketing site on Webflow and run the store on Shopify, linking between them or connecting the two through integrations. Shopify's plans also list building headless storefronts. Running two platforms means two bills, two systems to maintain, and careful URL and analytics planning. It's usually only worth it for brands with significant traffic on both content and commerce. If you go this route, check current integration options and their reviews before committing. We haven't tested any.
FAQ
Is Webflow cheaper than Shopify? At entry level they're equal ($29/mo yearly). Webflow Standard adds a 2% transaction fee and caps products at 500. Shopify Basic has no product cap but charges a 2% fee if you use a third-party payment provider instead of Shopify Payments. Apps can add to Shopify's cost, and seats can add to Webflow's.
Can Webflow handle ecommerce? Yes, for small and mid-sized catalogs. Webflow sells physical and digital products and services, with items capped by plan (500, 5,000 or 15,000).
Is Shopify better for SEO than Webflow? Both cover the fundamentals. Webflow offers more control over content structure and metadata, and Shopify covers commerce-specific SEO through its Help Center guides and apps.
Should I move my Shopify store to Webflow? Only if your catalog fits Webflow's limits and you value design and content control over Shopify's commerce depth. Plan redirects for every product URL before you switch.